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Letters
/ Copy / Illustration / Layout / Motion Graphics / Publication / 3D Design
A bi weekly news letter designed and written by me. The series started as an exercise to keep record of my daily life. It is still ongoing and has expanded as a study of life.
2024
Nudake, Packaging
/ Branding / Interface / Packaging / 3D Design
Nudake is a dessert brand that is a sister brand to Gentle Monster. They are known for their dream-like desserts and experimental campaigns. For this project, I ideated a potential packaging design for a pop-up dessert event. The cake packaging is made of mulberry paper so that the customer can reuse the packaging as a mood light after they are done with the cake. By having something to keep after the celebration, this packaging keeps the memory alive. I also 3D modeled the pop-up event’s space as a vending machine that would act as a pick up location for the cakes. The unique L-shaped machine creates a photo spot for the customers as it mimics a mood light with the glowing lights surrounding whoever steps into the corner of the machine.
2024
Autumn Bounty
/ Branding / Illustration / Layout
Autumn Bounty is Terrain’s annual festival that kickstarts the Fall season for the customers. The season is introduced through live demos, music, local artisan makers, food, and more. For the festival in 2024, I was assigned the design campaign for the festival, and the goal was to have a bright and fun poster that emphasizes Fall flowers. The elements of the campaign include: a poster, a digital poster, an instagram post, a digital banner, flyers, postcards, and vendor signs.
photos by Terrain
2024
Bloom Wild
/ Branding / Illustration / Packaging
Blossombs is an Amsterdam seed company that collaborated with Terrain for a new product called Bloom Wild. I was assigned the task of making a unique packaging for this product while maintaining the aesthetics of both brands.
2024
My KOR
/ Copy / Illustration / Layout / Motion Graphics / Publication
In this publication, I explore my relationship with my mother tongue, Korean. Through a series of interviews, I reflect on the impact it has had on shaping my identity, family dynamics, and worldview. Through language, I reflect on the way my culture has been passed down through generations, influencing my sense of self. At the same time, I examine the tension between preserving the nuances of Korean and navigating the global landscape in which English has become the lingua franca. This piece is a personal meditation on how the words we speak—and the ones we don't—hold the power to define who we are.
2023
Saturday School
/ Copy / Layout / Publication
Saturday School is a zine that explores the layered, shared journey my sisters and I had with our mother tongue, Korean. Growing up, we spent countless Saturdays at Saturday school, forced to do spelling tests, speaking and listening exercises, and learning cultural expectations. Through this zine, I revisited the memories of my mother tongue, shaped by sibling solidarity, small triumphs, and the occasional frustration, all while weaving together as how it connects us to our roots.
2023
Around The Corner
/ Interface / Layout / 3D Design
With the “Third Place” disappearing, this speculative design Around the Corner allows its users to create their own space to fit their needs. The idea is that the user can customize their space through a VR set, making the experience immersive and the possibilities endless. With this technology, users can create their own “Third Place” in their homes and invite people to experience their unique space with them. By using Figma, Blender, and Photoshop, I created an interface that simulates the customizable aspect of this technology.
arranged by me
2023
Love Language
/ Layout / Photography / Publication
Instead of focusing on what we traditionally think of as language, for this study on language, I decided to focus on the five different love languages. I made this zine as a guide to understanding someone’s love language. The front pages are quiz to find out what love language the reader has and the latter pages act as a guide that accomodates those love languages. This can be a gift to one’s lover, friend, or family.