Nudake

A potential packaging design for a pop-up dessert event. The cake packaging is meant to be reused as a mood light after they are done with the cake.  

/ branding / interface / packaging / 3D design








Overview


Nudake is a dessert brand that is a sister brand to Gentle Monster. They are known for their dream-like desserts and experimental campaigns. For this project, I ideated a potential packaging design for a pop-up dessert event. The cake packaging is made of mulberry paper to difuse any light source put in the box so that the user can reuse the box as a mood light after they are done with the cake. By having something to keep after the celebration, this packaging keeps the memory alive. I also 3D modeled the pop-up event’s space as a vending machine that would act as a pick up location for the cakes.  The unique L-shaped machine creates a photo spot for the customers as it mimics a mood light with the glowing lights surrounding whoever steps into the corner of the machine.


Medium


Mulberry Paper & Cake Board
Blender
Figma

Timeline


SP 2024



photos by Nudake
web interface design

currently freelancing for URBN

last updated 2025