Nudake, Packaging
/ Branding / Interface / Packaging / 3D Design
Nudake is a dessert brand that is a sister brand to Gentle Monster. They are known for their dream-like desserts and experimental campaigns. For this project, I ideated a potential packaging design for a pop-up dessert event. The cake packaging is made of mulberry paper so that the customer can reuse the packaging as a mood light after they are done with the cake. By having something to keep after the celebration, this packaging keeps the memory alive. I also 3D modeled the pop-up event’s space as a vending machine that would act as a pick up location for the cakes. The unique L-shaped machine creates a photo spot for the customers as it mimics a mood light with the glowing lights surrounding whoever steps into the corner of the machine.